Selling products over the internet is now a basic part of retail business today. The greatest and the most important advantage of online payment, is that it enables a business concern or individual to reach the global market.
When customers visit an e-commerce website, there are certain expectations they have from their experiences with shopping on other e-commerce websites. Here are some of the features all ecommerce websites should contain:
- Product Catalog – Including an easy to use hierarchical navigation
- Search – An ecommerce website must have a robust search engine
- Shopping Cart – One that saves the contents if the user leaves the site
- Secure Checkout – Customers expect to see that little lock at the bottom of the browser window
- Order Status – Your customers should be able to log onto your site and check the status of their order
And those are just the basics. Here are some of the optional features our clients have asked for in their plans to design e-commerce website:
- Complements – This item complements the item you are currently viewing.
- Alternates – When you’re out of stock, this is a similar item that is in stock.
- Customers also bought – Other people that bought this item also bought these other items.
- Recently viewed – Keeps track of the items that were recently viewed, but not added to the shopping cart.
- Top sellers – These are items that have recorded the most sales.
- Featured products – Show select products on your home page.
- Sale items – Allow for products to go on sale and change the price for some period of time.
- Coupons – Customers enter a coupon code and get a discount off their order.
Our developers have created e-commerce store functionality for some of the businesses and we’re ready to help you with your next project.